Catherine is a leading hand & nails cosmetics company in Germany and in Eastern Europe. Every year it involves its franchising network in an international nail reconstruction and decoration competition: the objective is to consolidate the network, to showcase new products and to further establish its image as reference market leader. Last year the competition took place in Dubai and was won by an Italian contestant. As is often the case in sports competitions, this victory itself automatically determined the the following year’s location. Therefore, in June 2012, the representatives of 20 countries worldwide gathered in Turin to participate in the annual contest, which was fully organized by THAT DAY together with a 5 day additional program of events and activities for the 130 participants.

THAT DAY organized: accommodation, transfers, guided tours, dinners, lunches, exhibits, info graphics and printed material, gadgets.

A tough job but many gratifications…